People are passionate about their pets and have been humanizing them more and more. There are now more pets than people - 378 million pets versus 300 million people - and more than 74 million owned dogs nationwide.

The pet industry's figures are soaring and there is no end in sight! Last year, total pet expenditure reached $41.2 billion and more and more dog and cat owners are providing their pets with the kind of care they would give their own children, only adding to the growing need for dog day care, boarding services, grooming and other pet related services.

More money is spent on pet sales than in the toy and baby food industries combined

• 63% of all Americans own a pet.
• 83% would be likely to risk their lives to save their pet
• 87% take their pets to veterinarians for regular checkups, vaccinations and teeth cleanings.
• 82% buy premium pet food
• 77% have their pets groomed
• People spend more time reading nutritional labels on pet food (41%) than their own food (37%)
• Four in ten cats (44%) receive a Christmas gift

* APPMA 2007/2008 National Pet Owners Survey

The pet care industry is ready for a company that delivers superior services in a cage-free environment. If you love animals and want to be your own boss, we invite you to learn more about the Villa La PAWS franchise opportunity.