Villa La PAWs History

Villa La PAWS is so proud to have accomplished everything that our business plan called for... and more... in a very brief company timeline of, three short years.  A journey of milestones have been accomplished and a strong foundation built for the future has been layed!

Join us down this stroll down memory lane!

  • November 2005
    The Paws Concierge LLC is incorporated in the State of Arizona with its headquarters in Phoenix, AZ.
  • January 2006
    The PAWS Concierge is launched, providing outbound pet services consisting of In-Home Pet Sitting, Dog Walking and PAWS Limousine services.
  • May 2006
    The Paws Concierge purchases an existing Doggie Daycare/Grooming Center, It’s a Ruff Life, on Bell Road in Phoenix, AZ.  The name of this facility is changed to The PAWS Resort & Spa on Bell.
  • August 2006
    The PAWS Concierge launches an revolutionary new Resort/Hotel Program, providing pet concierge services to resort destinations throughout Phoenix, AZ.
  • October 2006
    The PAWS Concierge is selected as the sole pet service benefit provider as an Associate Member of Employment Services Management (ESM). ESM benefits are offered through 75 local companies that represent over 300,000 employees.
  • April 2007
    The PAWS Concierge purchases a second Doggie Daycare/Grooming center, It’s a Ruff Life, on Shea Blvd.,  in Phoenix, AZ.  The name of this facility is changed to The PAWS Resort & Spa on Shea.
  • May 2007
    The PAWS Resorts & Spas are awarded the coveted AZ Central.com 2007 “Best of Phoenix Award” in the boarding and grooming categories. (Note: there was no category for Doggie Daycare).
  • June 2007
    The PAWS Charity Program is launched with a mission to provide support to animal welfare and rescue groups.  
  • September 2007
    PAWS University, the innovative educational entity that provides on-going education for management and staff, is launched.  It provides career paths for pet loving people in an industry that hasn’t recognized these dedicated people as professionals.
  • January 2008
    The PAWS Concierge selects the franchising model as the business model through which to expand  nationally.
  • March 2008
    The PAWS Concierge retains Harold Kestenbaum as its Franchising attorney and begins the UFOC process.
  • April 2008
    The PAWS Concierge retains Osborne & Maledon as its Trade Name and Trademark attorneys. 
  • May 2008
    The PAWS Resorts & Spas are awarded the coveted AZ Central.com 2008 “Best of Phoenix Award” in the boarding and grooming categories. This makes two years in a row! (Note: there is still no category for Doggie Daycare).
  • June 2008
    The PAWS Concierge is notified by their Trade Name Attorney that “The PAWS Resort & Spa” is not available as a company name for national expansion. A “name our company” contest is conducted amongst all customers and, from over 150 entries received, Villa La PAWS was selected.
  • July 2008
    The PAWS Concierge selects Master Franchising as its franchise marketing partner
  • August 2008
    The name Villa La PAWS is registered as the official trade name, as are the company trade marks.
  • October 2008
    The Villa La PAWS franchising registration is completed and its UFOC filed.
  • November, 2008
    The Villa La PAWS franchise program is launched